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At 10th Annual CreateAthon, VCU Students Provide Pro Bono Marketing Help

Over the past 24 hours, a team of Virginia Commonwealth University students have overhauled the branding of Richmond nonprofit Sprite’s HERO, which manages a program that sends therapy dogs to schools and libraries to provide children who are learning to read with a nonjudgmental listening audience.

Sprite’s HERO was one of eight Richmond-area nonprofits selected to take part in this year’s CreateAthon at VCU, a 24-hour, work-around-the-clock creative blitz during which VCU student teams provide nonprofit marketing services on a pro bono basis.

The event, which took place over spring break, marked the 10th anniversary of VCU’s CreateAthon, a program of the Richard T. Robertson School of Media and Culture in the College of Humanities and Sciences.

Over the past decade, 769 volunteers at CreateAthon at VCU have provided 95 local nonprofit groups with 18,456 hours of work worth an estimated $1.75 million.

Read the full VCU News article.